Winc

Winc

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Company Challenge:

Subscription wine club Winc became one of the top-50 wineries in the U.S. last year by flipping the typical business model on its head. While traditional vintners make a wine and then market it, Winc creates bottles based on more than 5 million customer ratings from its 75% millennial subscriber base. “Our winemaking team has done an incredible job of taking those signals and sourcing the grapes,” says cofounder Brian Smith.

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