Unmade

Unmade

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Company Challenge:

An estimated 15% of all clothes and shoes churned out daily in the $3 trillion global fashion industry go unsold and are dumped in landfills or—worse—incinerated. “Fashion is driven by guesswork months before something is sold in a store,” says Hal Watts, cofounder and CEO of London-based software company Unmade, which combats overproduction by enabling clothing brands to offer shoppers customizable items that are unlikely to sit on shelves.

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