The Walt Disney Company

The Walt Disney Company

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Disney is an American entertainment company known for its iconic film and television holdings, as well as its international theme parks, toys, and characters.

In 2018, Disney fully embraced the shift in consumer behavior toward personalized, on-demand entertainment. Before any other “traditional” media company, Disney began to remake itself for a direct-to-consumer future. Disney’s collection of premium global brands–Disney, Pixar, Marvel, Lucasfilm, ESPN, and ABC–give it the kind of content that drives consumers to sign up for streaming services.

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