Rocket Lab

Rocket Lab

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Company Challenge:

While Jeff Bezos and Elon Musk brag about their enormous rockets, capable of carrying heavy payloads into space, L.A.-based Rocket Lab has embraced a different strategy. Its 56-foot Electron rocket can carry only about 500 pounds, but it can reach space for just $5.7 million per launch (SpaceX, by contrast, spends $62 million to $90 million per trip), making putting satellites into orbit a possibility for companies both small and large.

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