Oatly

Oatly

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Company Challenge:

One of the buzziest food products of 2018? A milk alternative made of pulverized oats. Founded in 1994, Swedish company Oatly was the first manufacturer to commercialize oat milk, but it was only after launching in the U.S. in 2016 that the product became a sensation, at one point last year selling for $200 per case online.

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