GOAT

GOAT

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For his first game as an L.A. Laker last October, Kyle Kuzma entered the Staples Center in a pair of vintage 2003 Nike Zoom Flights. It was partially to honor teammate LeBron James, who had worn the style for his NBA debut, but also to build awareness. Not for Nike: Kuzma isn’t a spokesperson. He’s the first brand ambassador for GOAT, the online sneaker-resale platform.

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