Fanatics

Fanatics

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Company Challenge:

Pro sports teams can now create merchandise that responds to fan demand near instantaneously, thanks to online retailer Fanatics. The company offers a new low-bandwidth shopping site that works in stadiums with poor cell service, and a platform for predicting demand using myriad digital cues. As a result, NFL merch sales rose 50% last year and Fanatics won deals with major European soccer clubs and esports’ Overwatch League.

 

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